TOWN HALL THEATRE UPDATE, August 2020
Let’s begin with this:
We fully plan to re-open, but… Right now we can’t because of COVID restrictions and the actual date remains a moving target. Here is a bit of what has made it hard to know…
THE MOVIES
Release dates for movies we expected to see in the Summer Blockbuster season--Mulan, Wonder Woman 1984, Black Widow, Top Gun: Maverick, No Time to Die to name a few— have all been changed to October or November or into 2021. And in all honesty we would not be surprised if they are pushed back again, since dates are moving farther away on a weekly basis.
Some other of the films we expected to see theaters were released for home viewing. All theaters are hoping that this will stop as soon as we are able to re-open, otherwise we fear as a culture that we may lose the big-screen theatre-going movie experience.
THE MOTIVATION
Theatre-goers are cautiously disinclined to go out, when, in the interest of public health and safety, we are all being asked to be at home. The theaters that closed, did re-open and then had to close again were showing older films. We figure that so many of us have been home watching these films that it will take something new and exciting to bring us back to the movie houses.
THE MATH
Current COVID 19 restrictions limit us to 25% of capacity (60 people) along with physical distancing, sanitizing and mask wearing. Which makes things like concession, bathroom and even entry lines problematical. All pose logistical issues and require more staffing while limiting income, hence the math problem.
Film distributors now take as much as 65% (and at least 50%) of our ticket sales for most movies. That means, at an average $7 tickets with 60 people we bring in no more than $400 a showing and get to keep between $200-$150 of those ticket sales. That does not cover costs. This is why concession sales are so important, since we get to keep more of those sales.
MAKING IT WORK
In the best of time the Town Hall Theatre operates on a barely break-even basis. As we consider new ways to do business, we are looking at: online pre-purchased ticket sales (to avoid turning people away at the door when we reach capacity), credit/debit card sales at the box office and concessions stand, “60 and over only” movie nights and on-screen pre-movie programming sponsored by agencies, businesses and individual community patrons. The last thing we want to do is to raise ticket prices, but we may have to bump them up by a dollar.
THE FIRST THING ON THE ROAD TO RE-OPENING is getting our digital projector up and running again. (A manufacturer equipment flaw caused the internal media interface to fail when they were turned off- a problem most theatres face.) The back-ordered part just arrived and we await a technician from Portland, OR to install it. All told this will be a $10,500 expense. We drained our savings/ reserve account to pay for it since we have had no income for 4 months now, with more to come.
IF YOU CAN MAKE A DONATION TO HELP, IT WOULD BE A MOST GRATEFULLY APPRECIATED.
Mail a check to the Town Hall Theatre, P.O. Box 600, Quincy CA 95971 or donate online via the link below.
Our first on-screen slide will be a “Thanks for Getting us Back on Screen” in recognition those who have been able to made a donation.
The Town Hall Theatre is owned and operated as service to the community by Plumas Arts. To get the most current information subscribe to our email list https://www.plumasarts.org/contact-us.html or become a like us on our Town Hall Theatre Facebook page.
An additional note: The drive-in theatre idea keeps popping up, and much as we love that idea our projector and our screen do not move and our theatrical film licensing makes it impossible for a movie house like our to temporarily move outside.
Let’s begin with this:
We fully plan to re-open, but… Right now we can’t because of COVID restrictions and the actual date remains a moving target. Here is a bit of what has made it hard to know…
THE MOVIES
Release dates for movies we expected to see in the Summer Blockbuster season--Mulan, Wonder Woman 1984, Black Widow, Top Gun: Maverick, No Time to Die to name a few— have all been changed to October or November or into 2021. And in all honesty we would not be surprised if they are pushed back again, since dates are moving farther away on a weekly basis.
Some other of the films we expected to see theaters were released for home viewing. All theaters are hoping that this will stop as soon as we are able to re-open, otherwise we fear as a culture that we may lose the big-screen theatre-going movie experience.
THE MOTIVATION
Theatre-goers are cautiously disinclined to go out, when, in the interest of public health and safety, we are all being asked to be at home. The theaters that closed, did re-open and then had to close again were showing older films. We figure that so many of us have been home watching these films that it will take something new and exciting to bring us back to the movie houses.
THE MATH
Current COVID 19 restrictions limit us to 25% of capacity (60 people) along with physical distancing, sanitizing and mask wearing. Which makes things like concession, bathroom and even entry lines problematical. All pose logistical issues and require more staffing while limiting income, hence the math problem.
Film distributors now take as much as 65% (and at least 50%) of our ticket sales for most movies. That means, at an average $7 tickets with 60 people we bring in no more than $400 a showing and get to keep between $200-$150 of those ticket sales. That does not cover costs. This is why concession sales are so important, since we get to keep more of those sales.
MAKING IT WORK
In the best of time the Town Hall Theatre operates on a barely break-even basis. As we consider new ways to do business, we are looking at: online pre-purchased ticket sales (to avoid turning people away at the door when we reach capacity), credit/debit card sales at the box office and concessions stand, “60 and over only” movie nights and on-screen pre-movie programming sponsored by agencies, businesses and individual community patrons. The last thing we want to do is to raise ticket prices, but we may have to bump them up by a dollar.
THE FIRST THING ON THE ROAD TO RE-OPENING is getting our digital projector up and running again. (A manufacturer equipment flaw caused the internal media interface to fail when they were turned off- a problem most theatres face.) The back-ordered part just arrived and we await a technician from Portland, OR to install it. All told this will be a $10,500 expense. We drained our savings/ reserve account to pay for it since we have had no income for 4 months now, with more to come.
IF YOU CAN MAKE A DONATION TO HELP, IT WOULD BE A MOST GRATEFULLY APPRECIATED.
Mail a check to the Town Hall Theatre, P.O. Box 600, Quincy CA 95971 or donate online via the link below.
Our first on-screen slide will be a “Thanks for Getting us Back on Screen” in recognition those who have been able to made a donation.
The Town Hall Theatre is owned and operated as service to the community by Plumas Arts. To get the most current information subscribe to our email list https://www.plumasarts.org/contact-us.html or become a like us on our Town Hall Theatre Facebook page.
An additional note: The drive-in theatre idea keeps popping up, and much as we love that idea our projector and our screen do not move and our theatrical film licensing makes it impossible for a movie house like our to temporarily move outside.
TOWN HALL THEATRE UPDATE, May 2020
When we temporarily shuttered the Town Hall Theatre on March 17, 2020 and changed the marquee, we did not know how long our doors would stay closed. Reading the marquee now as COMING BACK SOON, seems a bit optimistic. While tempted to change the message, we prefer to go with optimism as opposed to accuracy in this case.
The fact is, we are uncertain as to when we will be allowed to/ when it will be safe, or economically feasible to reopen. We figured to be closed for April and May, maybe June; as we move through Summer we are hoping for the Fall.
Needless to say the theatre closure translates, not only to no access to a much-loved community gathering space, but also a significant loss of income for the business managed by Plumas Arts. In the last weeks the Town Hall Theatre has “lost” tens of thousands of dollars in ticket sales and venue rental fees, with much more to follow in the ensuing months.
To make matters bite even more, theaters were not warned that shutting down our projectors for an extended period would cause equipment failures. By the time we were informed of this our internet media block had lost its coding and now must be replaced. Christie, the projector manufacturer, has come up with a new part that will not have that problem. A technician from Portland will come to replace it when travel restrictions are relaxed.
It will cost us $10,500+ to get that projector back on screen. In a time of such financial distress and so much need, we did not plan to burden the community with a cry for help, but people have been asking where they can send donations. If you are in a position to do so and are so inclined, mail them to: Town Hall Theatre, P.O. Box 600, Quincy 95971 and it will be gratefully accepted.
There are silver linings… Acts of kindness have inspired and brought tears. Some of our most loyal patrons, lesser effected in this crisis, have mailed checks for what they would have spent coming to the movies while we are closed. So many want to help insure that their hometown theatre will be okay. We will.
We can’t wait to bring you back together at your Town Hall Theatre!
We will be back. Absolutely. We just can’t give you a date right now.
Until then please be safe and well.
With Kind Regards from Plumas Arts and the Town Hall Theatre
When we temporarily shuttered the Town Hall Theatre on March 17, 2020 and changed the marquee, we did not know how long our doors would stay closed. Reading the marquee now as COMING BACK SOON, seems a bit optimistic. While tempted to change the message, we prefer to go with optimism as opposed to accuracy in this case.
The fact is, we are uncertain as to when we will be allowed to/ when it will be safe, or economically feasible to reopen. We figured to be closed for April and May, maybe June; as we move through Summer we are hoping for the Fall.
Needless to say the theatre closure translates, not only to no access to a much-loved community gathering space, but also a significant loss of income for the business managed by Plumas Arts. In the last weeks the Town Hall Theatre has “lost” tens of thousands of dollars in ticket sales and venue rental fees, with much more to follow in the ensuing months.
To make matters bite even more, theaters were not warned that shutting down our projectors for an extended period would cause equipment failures. By the time we were informed of this our internet media block had lost its coding and now must be replaced. Christie, the projector manufacturer, has come up with a new part that will not have that problem. A technician from Portland will come to replace it when travel restrictions are relaxed.
It will cost us $10,500+ to get that projector back on screen. In a time of such financial distress and so much need, we did not plan to burden the community with a cry for help, but people have been asking where they can send donations. If you are in a position to do so and are so inclined, mail them to: Town Hall Theatre, P.O. Box 600, Quincy 95971 and it will be gratefully accepted.
There are silver linings… Acts of kindness have inspired and brought tears. Some of our most loyal patrons, lesser effected in this crisis, have mailed checks for what they would have spent coming to the movies while we are closed. So many want to help insure that their hometown theatre will be okay. We will.
We can’t wait to bring you back together at your Town Hall Theatre!
We will be back. Absolutely. We just can’t give you a date right now.
Until then please be safe and well.
With Kind Regards from Plumas Arts and the Town Hall Theatre
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The Town Hall Theatre is located at 469 Main St. in Quincy, CA.
Movies show at 7PM each night with a 4PM Sunday matinee. Exceptions are noted. Admission:
The Town Hall Theatre is loved and managed by Plumas Arts. To keep up on what's playing: pick up a monthly schedule at the box office, call the movie line at 283-1140. You can also become a member and have a monthly email of upcoming attractions sent to you. |
The Town Hall Theatre will be closed temporarily, but we will be
BACK AS SOON AS WE CAN BE
BACK AS SOON AS WE CAN BE
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Magic Beanstalk Theatre's cast of The Wizard of Oz Junior gathers before a performance in front of the Town Hall Theatre's new mural.
Photo by Tina Thorman, © 2018 |
